Our Strategy

Shaping the future of healthcare

For over 30 years, Hunter Primary Care has been trusted to deliver accessible, culturally safe and person-centred care across the Newcastle and Hunter region. Our experience, community presence and commitment to excellence have brought us here, and now we’re looking ahead.

Our path forward

Our Strategic Plan 2035 sets a clear direction for the next decade. It builds on our solid foundations while embracing innovation, integration and impact.

Vision: Good health and wellbeing for all.

Mission: To deliver integrated health and wellness services that help each person be their best.

Strategic Priorities:

PersonCentred

Consumer-Centred Care & Equity

Expanding access and strengthening cultural safety.

Collaborative Care1

Innovation & Integrated Care

Testing new models and connecting services.

CommunicationBlueGreen

Partnerships & Sustainable Funding

Working with others and securing long-term investment.

Connection Blue

Organisational Strength & Capability

Investing in our people, technology and systems.

Roadmap:

  • Build & Demonstrate (2025–2027) – pilot and refine new approaches.
  • Scale & Expand (2027–2035) – grow what works and transform healthcare delivery across the region.

How we will deliver

We will use smarter systems, real-time analytics and digital tools to extend our reach into more communities, reduce duplication and increase efficiency. We will work with partners, listen to lived experience and use data to drive better outcomes.

As a not-for-profit organisation, every decision and investment is made in service of our community. We are accountable, transparent and focused on delivering measurable impact. We invite our staff, members, partners and the public to join us in this journey, because real change happens when we listen, care and connect.

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